Strategy first. Then I get my hands dirty.
I start with the same question whatever the brief: what does the audience actually need to hear, and what's stopping them hearing it right now? From there it's strategy first — positioning, channels, the funnel — then the build: CRM and martech, content, creative, campaigns. I like being close enough to the execution that I can still do it myself when I need to, whether that's writing the copy, editing the video, or fixing the workflow that's broken.
A quick look at the creative side
Drop a YouTube ID into the data-youtube attribute below, or point data-src at a file in assets/video/, to wire this up to a real reel.
Timeline
Senior Marketing Manager, EcoAct / Schneider Electric (SE Advisory Services)
Nearly 7 years leading marketing for Schneider Electric's sustainability advisory business.
Head of Marketing, Housing Hand
Solo B2C marketer — built the marketing function from scratch.
Group Marketing Executive, HBXL
Multi-site marketing execution across the group's brands.
BA (Joint Hons) Journalism, Media & Cultural Studies and Sociology
Cardiff University — High 2:1.
What I bring
Strategy & Leadership
Lead generation, brand positioning, team leadership, data-informed decisions.
Growth Marketing
SEO, SEM, AEO, PPC, Paid Social, ABM.
CRM & MarTech
Salesforce Marketing Cloud, HubSpot, Zoho, Marketo.
Creative Production
Photography, videography, editing, animation, brand and design.
What I work in
Recent learning
- HubSpot AI For Marketing Course
- Coursera: Learn to Code with AI
- Coursera: Build AI Apps
- Coursera: Foundations of UX