The campaigns. And the numbers behind them
Three case studies spanning go-to-market strategy, SEO/AEO growth, and multi-site keyword performance.
Go-to-Market strategy, stakeholder feedback and enhancement
We created the A to Zero go-to-market strategy, which was incredibly successful and gave us the opportunity to organise and represent our complete range of tools and services in a way that was clear, well-structured and accessible. This go-to-market approach ran successfully for several years. However, over that time we ran consultation sessions with our advisory and sales teams to further enhance the offer, and the feedback showed that A to Zero was too linear a programme. To encourage repeat business and ongoing client relationships — and to reflect circularity as a key topic in corporate sustainability, and the fact that sustainability isn't a checkbox you tick once but an ongoing task — we moved to the ACTOR model. This also reflected a shift in focus: the era of assessment, footprints and target-setting was behind us, and the priority now was looking forward to action and implementation. That's where the ACTOR model came in.
Website relaunch & SEO/AEO growth
A full website relaunch paired with an SEO and AEO growth programme for Schneider Electric's sustainability advisory business — rebuilt site performance and search visibility from the ground up, translating directly into contact and MQL growth year-on-year.
SEO-driven acquisition engine
Built the marketing function from scratch as the solo B2C marketer. Top-ranking pages went on to generate consistent monthly revenue, and the function grew from a single marketer to a full team.
Keyword rankings & multi-site launches
Group Marketing Executive across multiple site launches, moving core keyword rankings from position 7 to position 1.